The Macallan Academy

The Customer: The Macallan Distillery

The Challenge: Located within the stunning Easter Elchies estate in Speyside, the Macallan Distillery and Visitor experience opened its doors to the public in 2018. This impressive development is also home to the “Macallan Academy”, a centre of excellence where best practice brand education programmes are delivered to internal staff. In addition, the Academy space will be utilised for larger briefings and hosted events for external parties. This dual functionality requirement was a key factor in the selection of the technology for the proposed audio-visual solution.   

As part of the design of the Academy, the head of brand education for The Macallan set out a brief for the technology requirements, to create a ‘perfect set-up for the broadcast & learning environment when physically present at the Macallan estate or when viewing and/or interacting virtually’. The brief dictated that it should be possible to use any software platform when conducting a live stream broadcast or video call.  

nuvideo were engaged by the client at the outset of the project, to design, develop and implement an audio-visual solution which would not only meet these requirements but would also deliver a state-of-the-art technology centrepiece fit for the brand. 

The Solution: A flexible ‘classroom’ solution has been implemented within the space. The design makes provision for up to 12 participants in a round-table boardroom configuration, with the flexibility of being easily reconfigured for larger theatre style audiences.  

Key technology takeaways: 

  • A stunning 3m x 1.7m LED video wall to provide a large “bezel free” digital presentation canvas. 
  • High quality ceiling microphone arrays, configured to give excellent coverage for the entire the room, regardless of the configuration 
  • A powerful and flexible audio solution, delivering crystal clear audio output throughout the space.   
  • Selectable PTZ high-definition cameras, suitable for boardroom or lecture theatre layout scenarios. 
  • Wireless collaboration capability for employees and guest users alike, by the simple “click of a button”, utilising Barco’s market leading Clickshare solution.  
  • A streamlined, user friendly touch control interface for the day-to-day operation of the in-room audio visual systems 

Taking into account the client’s requirements and the technology brief for the space, nuvideo opted for the following key components as part of the overall audio-visual solution:  

  • 3m x 1.7m Absen LED Video Wall (1.5mm pixel pitch) 
  • Shure MXA series Ceiling Microphone Arrays 
  • QSC Q-SYS Core Audio Processor & Amplifier, paired with QSC AcousticDesign Series surface mount loudspeakers 
  • Barco Clickshare CX-50 wireless collaboration solution  
  • Crestron control with Apple iPAD mini touch panel interface 

The Result: The facility in Speyside now operates as ‘Digital Centre of Excellence’ for broadcasts and webcasts. 

The organisation has been able to make use of the room for important board meetings and product launch events.  



One of the UK’s Leading Experts in Integrated Audio Visual Solutions.

Recent Case Studies

Studio A – Hybrid Presentation Space

Studio A – Hybrid...

The Customer: Public Sector Organisation in Edinburgh, Scotland The…
Auditorium Upgrade, Golden Jubilee Conference Hotel

Auditorium Upgrade, Golden Jubilee...

The Customer: Golden Jubilee Conference Hotel, Glasgow, Scotland The…
NHS Fife – Fife Orthopaedics National Treatment Centre

NHS Fife – Fife...

The Customer: NHS Fife – Fife Orthopaedics National Treatment…
LED Wall At Edinburgh Airport

LED Wall At Edinburgh...

The Customer: Edinburgh Airport The Challenge: Edinburgh Airport required an LED…
Hybrid Learning at Social Security Scotland  

Hybrid Learning at Social...

The Customer: Social Security Scotland The Challenge: As part…
Scottish Hospitals Inquiry - Hearings Facility

Scottish Hospitals Inquiry -...

The Customer: Scottish Hospitals Inquiry The Challenge: In 2020,…
Lecture Theatre Upgrade – NHS Tayside 

Lecture Theatre Upgrade –...

The Customer: NHS Tayside – Perth Royal Infirmary The…
The Macallan Academy

The Macallan Academy

The Customer: The Macallan Distillery The Challenge: Located within…

Share This